Polytag partners with MCC Global IML to extend UV tags to in-mould labelling. Polytag has partnered with MCC Global IML to bring UV tag technology to in-mould labelled packaging for the first time. The deal targets formats where traditional labels struggle, such as frozen food tubs, with the aim to enable brands capture recycling data and support sorting.

Polytag's UV tag acts as a 'digital fingerprint', readable by detection units installed at material recovery facilities. Unlike visual identification systems, it can carry data such as material composition, recycled content and material origin, fed back to brands through the Polytag platform to help inform packaging design.

Polytag's UV tags are already used on milk bottles for retailers including Waitrose and Ocado. Jon Anderson, chief technology officer at Polytag, said: "For connected packaging to deliver real value, it needs to work across as many packaging formats as possible. Extending our technology into IML packaging is an important step forward."

Latest news